Sponsored By

New ‘Star Wars’ Toys Announced in Star-Studded Triple Force Friday Countdown

New Products from Hasbro, Party City and Garmin set to debut ahead of the launch of “Star Wars: The Rise of Skywalker.”

License Global

August 6, 2020

1 Min Read

In the lead up to the “Star Wars” Triple Force Friday event on Oct. 4, Disney and its partners have announced a slate of new products based on the long-running science-fiction franchise.

The announced collections will be inspired by upcoming franchise properties “Star Wars: The Rise of Skywalker,” “The Mandalorian” and “Star Wars Jedi: Fallen Order.” Products were showcased in a star-studded live-stream event from Lucasfilm.

Items announced include:

  • Kano: force sensor kit;

  • Garmin: vivofit jr. 2 fitband;

  • Hasbro: ultimate d-o interactive droid, fx elite lightsaber, scream saber;

  • Controller Gear: purge trooper xbox controller;

  • Zazzle: The Mandalorian lunch tin;

  • Party City: sith trooper costume;

  • The Disney Store: kylo ren mask; and

  • IDW’s Star Wars: ultimate pop-up galaxy.

The announcement follows other recent licensing deals for the “Star Wars” brand including partnerships with Yoplait and Etro.

Read more about:

Star Wars

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like