NBCUniversal Brand Licensing in 2024 and 2025

License Global reports on the latest happenings at NBCUniversal, looks at what’s trending in the entertainment sector and highlights some of the big movies that are on the horizon and the opportunities for licensed products that they present.

Ian Hart, Senior Digital Editor U.K. & EMEA

May 31, 2024

3 Min Read
Jurassic World LEGO Fossil, NBCUniversal
"Jurassic World" LEGO FossilNBCUniversal

License Global: Can you talk about some of the key collaborations and success stories that have defined the NBCUniversal approach to licensing?

Rafael Macias: It all starts with powerful storytelling. Through a strong portfolio of diverse IP, NBCUniversal is connecting to global audiences in a truly unique and dynamic way. Just look at what’s happening across the ecosystem. Whether in parks, film, television, streaming, video games, you name it, 2023 was a record-defining year for us.

Universal Pictures was the highest-grossing studio at the global box office with hits like “Oppenheimer,” “The Super Mario Bros. Movie” and “M3GAN.” On the theme parks front, we opened Super Nintendo World at Universal Studios Hollywood, which set attendance records and for streaming, we recently announced that Peacock is the fastest-growing streamer in the U.S. At UP&E, we sit within this powerful storytelling organization and are committed to evolving and innovating how we connect fans to the characters and stories they love most beyond the screen, 365 days a year.

Rafael Macias, executive vice president and global commercial officer, Universal Products & Experiences

What can you tell us about your upcoming slate and some of the consumer product collaborations that you have in place to support them?

The now annual #JurassicJune will once again delight fans with new and nostalgic product and content offerings, especially with the launch of DreamWorks Animation’s “Jurassic World: Chaos Theory” coming to Netflix on May 24.

Related:Special Report: Movie and Streaming Brand Licensing Trends

This summer also marks the return of Illumination’s Minions in “Despicable Me 4.” Heading into the film’s release, you can expect to see some unique and surprising partnerships as we look to collaborate with new voices and like-minded creatives.

In fall/holiday UP&E will defy gravity with “Wicked” and turn retailers around the world pink and green with incredible product collaborations across every aisle. Fans won’t want to miss this generation-defining theatrical event.

Everyone is gearing up for the launch of Universal Epic Universe in 2025, our incredible new theme park at Universal Orlando Resort, which will feature five immersive new worlds. Our stories come alive in our parks, and these opportunities will continue to expand, not only within our larger theme parks, but with local extensions like Universal Horror Unleashed coming to Las Vegas and Universal Kids Park in Frisco, Texas.

Minions x Buff Monster apparel

What trends are shaping products from entertainment properties at the moment?

Brand collaborations will always be at the forefront of licensing trends; there’s tremendous opportunity to innovate when we partner with new creatives. We also see diversity, equity and inclusion as a strategic focus in licensing.

Related:Legendary Entertainment Brand Licensing in 2024 and 2025

We have always been a studio that champions underrepresented voices and stories. Our unique portfolio connects us with diverse audiences, and at UP&E, we are committed to delivering products and working with partners that represent those voices.

Lastly, experiential retail environments are bringing fans closer to their favorite brands, igniting their fandom in ways like never before. I see this trend continuing to build as technology enables us to really innovate and to create immersive environments and products that translate to dynamic shop and play retail experiences.

NBCUniversal Upcoming Releases


“Despicable Me 4”–  July 3

“The Wild Robot” – Sept. 20

“Wicked” – Nov. 27


“Wolf Man” – Jan. 17

“Dog Man” – Jan. 31

“M3GAN 2.0” – May 16

“How to Train Your Dragon – Live Action” – June 13

“The Black Phone 2” – June 27

“The Bad Guys 2” – Aug. 1

All-new “Jurassic World” event film – July 2

“Wicked Part 2” – Nov. 26

This interview was taken from Entertainment Report in the May 2024 issue of License Global. Read the full issue here.

About the Author(s)

Ian Hart

Senior Digital Editor U.K. & EMEA, License Global

Ian joined the License Global editorial team in May 2022 as digital editor for the U.K. and EMEA, becoming Senior Digital Editor in April 2023.

Ian is a huge fan of sports and entertainment brands and, as a father, toys and kids' brands are a large part of his life!

He has been at Informa (formerly UBM) since 2018, where he was previously the editor of SHP, a B2B digital publication aimed at health & safety professionals.

Ian studied journalism at university before spending seven years in online fantasy gaming. Prior to moving to Informa, Ian worked in B2B trade print media, in the automotive sector, working on various publications aimed at independent automotive technicians and parts distributors.

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