NORTH AMERICA–Twentieth Century Fox and Mike’s Hard Lemonade have joined forces to bring the iconic hangout from Deadpool to life with a new pop-up experience in New York City and Los Angeles.
The new pop-up will take place for three nights and will bring Sister Margaret’s School for Wayward Girls, main character Wade Wilson’s favorite hangout, to life, allowing fans to place their bets in the “Dead Pool,” play pool and mingle with mercanaries. The pop-up will also serve up some of Deadpool’s favorite snacks, including chimichangas in Los Angeles and pizza in New York, as well as exclusive Mikes Harder Deadpool 2 flavors.
"Deadpool and Harder make a perfect duo–they are both bold, provocative and unapologetically take risks. This partnership hits the spot just right, "says Sanjiv Gajiwala, senior vice president, marketing, Mike's Hard Lemonade. "Just like Harder, Deadpool doesn't just live a little, he lives a lot. If he sees a chance, he takes two. He doesn't wait for one door to open, he kicks them all down."
To further celebrate the partnership, Mike’s Hard has unveiled 12 Harder flavor cans emblazoned with Deadpool 2 collectible packaging. The beverage company is also hosting a sweepstakes to take two fans on an all-expense paid trip to Deadpool 2 red carpet event and comic convention in San Diego this Jul
The New York pop-up event will take place at Alligator Lounge, April 26-28, while the Los Angeles event will kick off at Slipper Clutch, May 10-12. Deadpool 2 will debut in theatres May 17.