MGM Unveils ‘Addams Family’ Partners for Halloween Season
MGM has announced a slate of licensing partners for the upcoming animated feature film “The Addams Family.”
Licensed products accompanying the movie will span apparel, accessories, costumes, retail, online party goods, toys, novelty, food, beverage, publishing and interactive games. Many of the newly announced items will align with the Halloween season and the spirit of “The Addams Family” franchise.
“‘The Addams Family’ is the unofficial First Family of Halloween, and we have worked extensively with our amazing partners to leverage the fanship for the brand and ensure the Addams are present at every important consumer touch point leading up to Oct. 31.”
- General Mills Monster Cereals;
- Rubies Costume Company;
- Cost Plus World Market;
- Harper Collins;
- Brand Castle;
- High Point Design;
- Kid Robot; and
- Sound n. Light.
In addition to these new partners, Animoca Brands recently inked a deal with MGM for an “Addams Family” mobile game.