MGM Unveils ‘Addams Family’ Partners for Halloween Season

The creepy and kooky family gains a slate of new partners ahead of the animated feature’s debut.

License Global

October 9, 2019

1 Min Read

MGM has announced a slate of licensing partners for the upcoming animated feature film “The Addams Family.”

Licensed products accompanying the movie will span apparel, accessories, costumes, retail, online party goods, toys, novelty, food, beverage, publishing and interactive games. Many of the newly announced items will align with the Halloween season and the spirit of “The Addams Family” franchise. 

“‘The Addams Family’ is the unofficial First Family of Halloween, and we have worked extensively with our amazing partners to leverage the fanship for the brand and ensure the Addams are present at every important consumer touch point leading up to Oct. 31.”

Partners include:

  • Hersheys;

  • IHOP;

  • General Mills Monster Cereals;

  • Amazon;

  • Rubies Costume Company;

  • Goodwill;

  • Cost Plus World Market;

  • Pixowl;

  • Scholastic;

  • Harper Collins;

  • Tombstone;

  • Funko;

  • Booking.com;

  • ValPak;

  • Alchemy3;

  • Brand Castle;

  • Bioworld;

  • IDW;

  • Titan;

  • High Point Design;

  • Kid Robot; and

  • Sound n. Light.

In addition to these new partners,  Animoca Brands recently inked a deal with MGM for an “Addams Family” mobile game.

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MGM

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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