License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mattel, Universal Fetches ‘Wishbone’ for Cinema Debut

Mattel and Universal have partnered to develop a feature film based on the classic kids’ series “Wishbone.”

Mattel and Universal have announced production on a live-action feature film inspired by the classic kids' series "Wishbone."

Mattel Films will produce "Wishbone" alongside Peter Farrelly, who most recently won an Oscar for his work on the 2019 film "Green Book." Roy Parker has been tapped to write the script. While Robbie Brenner, executive producer, and Kevin McKeon, supervising producer, will lead the project for Mattel Films, and Lexi Barta, director of development, will oversee the project for Universal Pictures.

"Our deep library of iconic franchises continues to offer cinematic storytelling opportunities," says Brenner. "We're thrilled to be working with Peter Farrelly, Roy Parker and Universal to take the beloved dog classic into a new direction with a modern reimagination of the franchise."

"Wishbone" follows a dog as he puts himself and the audience and the audience in the thick of retellings of classic literary stories. Mattel Films will be rebooting "Wishbone" into a modern, family comedy. 

The picture will be the first theatrical film collaboration between Mattel Films and Universal Pictures. It will also be the ninth Mattel Films project in development. Other properties getting the feature film treatment by Mattel includes "Masters of the Universe."

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.