Fisher-Price will create the new "World of Madagascar" toy brand;

Toys ‘R’ Us will feature a full range of exclusive products inspired by the Madagascar franchise including action figures, vehicles, plush, games, play tents, books, DVDs, kid’s furniture, education software and backpacks;

Hallmark will have a themed line of party goods and greeting cards, as well as a holiday ornament;

McDonald's will launch a global Happy Meal program with six circus-themed toys;

Zynga's "Draw Something" app will feature four new Madagascar-themed words that players can draw;

Penguin Books will produce a range of traditional storybooks;

Dalmatian Press will release color and activity books;

Ape Entertainment will create a comic book;

iStoryTime will launch a digital storybook app;

Insight Editions will produce an Art Of book;

Madagascar 3: Europe's Most Wanted apparel from various manufacturers is now being sold into all tiers of retail and includes boy’s and girl’s tees, backpacks and sleepwear;

D3Publisher will release “Madagascar 3: The Video Game.” They will also launch “Madagascar: Join the Circus!” a new circus-building app;

Airheads, Blue Bunny, General Mills, Kraft, House Foods and Sun-Maid will release themed food items;

The makers of Children's Claritin will releases customized packaging featuring free Madagascar 3: Europe's Most Wanted-themed stickers. They will also offer a free, downloadable Circus Activity Guide and a Madagascar-themed game on their Facebook page;

And L’Oreal will offer four kid’s shampoos and conditioners.