Mad Beauty Unveils ‘Beetlejuice’ Gift Collection

Mad Beauty has announced the launch of its “Beetlejuice”-inspired gift collection.

The line captures the spirit of Tim Burton's cult classic, "Beetlejuice," as well as the upcoming sequel, offering fans a way to indulge in self-care and beauty.

“The ‘Beetlejuice’ collection is a playful homage to the iconic film, blending spooky aesthetics with practical beauty products,” says Julia Cash, creative director, Mad Beauty. “We wanted to create a range that allows fans to immerse themselves in the ghostly world of ‘Beetlejuice’ while indulging in some self-care magic.”

The product line-up includes “Beetlejuice” body exfoliator, lip balm duo, hand care set,  

nail art stickers, hair color and body tattoos.

“If you love ‘Beetlejuice,’ you are going to love the ‘Beetlejuice’ beauty range from Mad Beauty, due to launch in selected HMV stores in September,” says Nicolette Kelleher, pop culture buying manager, HMV. “I am very excited to see this in our stores. The product lineup is great and so is the packaging. My personal favorite is the nail stickers, which I can see being a best seller.”

Consumers can preorder the “Beetlejuice” gift collection at HMV, or shop in-store there and from other retailers from September.

“We are beyond excited to announce that this unique collection is available for preorder first at HMV,” says Trevor Cash, sales director, Mad Beauty. “This partnership allows us to reach ‘Beetlejuice’ fans directly, offering them an exclusive first look at these must-have items.”

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