Lionsgate Unveils ‘John Wick: Chapter 4’ Consumer Products

License program spans collectibles, action figures, apparel and more.
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License Global

March 24, 2023

“John Wick: Chapter 4” apparel
“John Wick: Chapter 4” apparelLionsgate

Ahead of Lionsgate’s release of “John Wick: Chapter 4,” the action franchise unveiled its largest consumer products program to date, underscoring the massive and still-growing popularity of the world-renowned film series. 

Since becoming Lionsgate’s global consumer products representative last summer, licensing agent, IMG, has curated a diverse range of products for the “John Wick” franchise’s audience. Highlights include an apparel collection with American Classics currently available at Box Lunch, Spencer’s and Hot Topic, as well as a collectible figures line with YouTooz launching later this year. Further expanding the collectible category, the franchise has also teamed up with Hot Toys for action figures, Prime 1 for statues and Medicom for collectibles.  

The “John Wick” franchise licensing program also includes a collection with Ripple Junction featuring apparel and accessories including drinkware, bags and fleece throws, as well as an in-theater merchandise deal with Zinc.

“We’ve created a world of John Wick consumer products that match the richness and depth of the ‘John Wick’ franchise, meeting our fans and their deep enthusiasm for the brand with touchpoints around the globe,” says Jerry Sabatini, vice president, brand creative, global products and experiences, Lionsgate. “Director Chad Stahelski’s ‘John Wick 4’ is so grandiose and rich, and we’re thrilled to expand this film and Lionsgate’s entire slate beyond the screen.” 

“‘John Wick’ is an evergreen film franchise that has built a lasting legacy and a passionate global fanbase,” says Gary Krakower, vice president, licensing, IMG. “We are delighted to help expand this iconic series through a unique and robust consumer products program that helps fans engage with these well-loved characters in exciting new ways.”  

“John Wick: Chapter 4,” the latest installment of the action series, released in cinemas worldwide starting March 24. In the film, John Wick (Keanu Reeves) uncovers a path to defeating The High Table. But before he can earn his freedom, Wick must face off against a new enemy with powerful alliances across the globe and forces that turn old friends into foes.  

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