Universal has teamed up with Kellogg’s for limited-edition Kellogg’s Frosted Flakes and Keebler Fudge Stripes with exclusive packaging and content from Jurassic World: Fallen Kingdom.
The limited-edition boxes feature audio and visual elements, including more than five minutes of behind-the-scenes footage from Jurassic World: Fallen Kingdom.
The collaboration is one of many promotions Kellogg’s and Universal have planned ahead of the film’s release. Other initiatives include limited-edition “prehistoric” promotion packaging across a line of products with prizes including free movies tickets and Jurassic-themed popsicle molds.
The boxes are available now exclusively on Amazon.com
Jurassic World: Fallen Kingdom debuts in theatres across the U.S. June 22.