Kellogg, Toy Story Partner for Sweet Cereal Deal

A new line of Toy Story 4-inspired Kellogg’s cereal has hit store shelves in the U.S., according to a report from PopSugar.

Named Carnival Berry, the Cheerios-shaped cereal is reportedly very similar in taste to Berry Fruit Loops and is available at various grocery retailers around the country. The cereal boxes come in two variants, a Buzz Lightyear blue design and a Woody red design.

The cereal comes out as Pixar readies for the release of the fourth entry in the Toy Story franchise. The franchise was also recently leveraged in a licensing extension deal with Mattel.