Kellogg, Toy Story Partner for Sweet Cereal Deal

Toy Story 4-

inspired Kellogg’s cereal has hit store shelves in the U.S., according to a report from

PopSugar

.

Named Carnival Berry, the Cheerios-shaped cereal is reportedly very similar in taste to Berry Fruit Loops and is available at various grocery retailers around the country. The cereal boxes come in two variants, a Buzz Lightyear blue design and a Woody red design.

The cereal comes out as Pixar readies for the release of the fourth entry in the Toy Story franchise. The franchise was also recently leveraged in a

licensing extension

deal with Mattel.