Jinkies: ‘Scoob!’ Licensed Products Launch

Ahead of the on-demand release of “Scoob!” Warner Bros. Consumer Products has released merchandise inspired by the film.

License Global

May 12, 2020

2 Min Read
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Warner Bros. Consumer Products has launched a new collection of toys, apparel, home goods, pet products and even Scooby Snacks inspired by the upcoming animated feature film “Scoob!”

Warner Bros. Consumer Products is offering a wide range of “Scoob!” products in multiple categories.

Toys and Collectibles

Basic Fun, Playmobil, Funko, Jada and Jazwares have released toys for the new film. Basic Fun’s exclusive Walmart toys include Scooby-Doo figurines, a Mystery Machine vehicle with lights and sounds and huggable plush toys. Funko POP! collectibles and Jazwares Domez collectible figures, are available pop culture collectors, and books for young readers bring the the Mystery Gang to home libraries.

Playmobil has also designed a variety of playsets, multi packs, blind bags, collectible figurines and more. The PlayMobil Mystery Machine has seventy-two pieces, including the van, Daphne, Velma and Fred which complements the PlayMobil Scooby-Doo Scooby Shaggy with Ghost.

Fashion and Accessories

In fashion and accessories, there is new Scooby-inspired apparel for men, women, youth and toddlers sold exclusively at Walmart.

Converse will debut graphic sneakers in adult and youth sizes featuring “Scoob!” designs, animation themes and Scooby and the gang sayings like “Ruh-Roh” and “Zoinks.” The sneakers will be available at Converse.com.

Home Goods

Walmart.com will have bedroom decorations with Scooby-Doo themed bedding and linens, pillows and silk touch throws. For Scooby Snacks and drinks on the go, Igloo has created a new Playmate Elite cooler, available at IglooCoolers.com. “Scoob!” on the go water/drink bottles are also available, and new wrapping supplies can be found at Hallmark.

A variety of snacks worthy of Scooby and Shaggy’s appetites include graham cracker sticks shaped like dog bones, fruit snacks and pop-up flix candy available at Walmart and select grocery stores.

Pet Products

A BarkBox with Scooby chew toys, plush squeak toys and dog snacks are available through the BarkBox website. A Mystery Machine pet carrier from Buckle Down looks like the Mystery Machine and features quilted polyester construction, five mesh panels for ventilation, easy viewing panels, one clip on the inside to attach a collar, two tote-style handles and a removable base pad for added comfort and structure.

“In conjunction with our premier licensees and Walmart, WBCP is excited to bring Scooby fans of all ages a wide assortment of merchandise to enjoy the fun of Scooby-Doo and his efforts to ‘Doo Good,’” says Maryellen Zarakas, senior vice president, franchise management and marketing, Warner Bros. Consumer Products. “As families come together during these trying times, we hope the new ‘Scoob!’ merchandise and our ‘Doo Good’ campaign can help lift spirits and bring some joy into homes.”

“Scoob!” will be available for a 48-hour rental via premium video on-demand for $19.99, or premium digital ownership for $24.99, beginning on May 15.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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