Jazwares Signs Master Licensing Agreement with Paramount Global

Jazwares and Paramount Global have announced a multi-contract deal to release a slate of toys, costumes and accessories based on some of the entertainment company’s most iconic properties.  

As part of the new agreement, Jazwares will hold global master rights to produce figures, toy vehicles, dolls, plush and playsets for Nickelodeon’s Avatar: The Last Airbender franchise. In a multi-contract collaboration, Jazwares will also possess North American rights for costumes and accessories for Nickelodeon’s Avatar: The Last Airbender franchise and Paramount entertainment properties, including “Dora,” “SpongeBob SquarePants,” “Star Trek” and “Yellowstone.”

The Paramount and Jazwares portfolio has retail set for 2025. 

“Joining forces with Paramount combines the world’s most beloved entertainment franchises with Jazwares’ unparalleled ability in authentically translating IP across toys and costumes like nobody else in the industry,” says Judd Karofsky, executive vice president, Jazwares. “This is an amazing collaboration for Jazwares – to expand our portfolio with some of pop culture’s most iconic stories and characters into products we know fans are going to love.” 

“Jazwares has a proven track record of taking culture-defining brands – like ‘Avatar: The Last Airbender’ and other Paramount franchises – and creating outstanding products for consumers to connect with,” says Lourdes Arocho, senior vice president, consumer products and experiences, Paramount. “We are eager to get these product lines of toys and costumes into the hands of fans everywhere.”

Related:Paramount Brand Licensing in 2024 and 2025