Igloo Chills Out with Pixar for Toy Story-Inspired Coolers
Igloo has announced the launch of the Pizza Planet Playmate mini cooler inspired by Disney and Pixar’s Toy Story 4.
The four-quart Playmate mini cooler is made for portability and can hold a sandwich, snacks and drink. Igloo’s new cooler is named in honor of the space-themed family restaurant frequented by Andy and his toys in the first Toy Story film.
“We are beyond thrilled that we are able to work with Disney and Pixar on these exclusive Toy Story licensed products to showcase the heart and humor of this unforgettable movie franchise,” says Brian Garofalow, vice president, marketing and e-commerce, Igloo Coolers. “We encourage families to get together and spend time together, whether at the park, beach, backyard or movie theater, and what better way to fuel your adventure than with the Playmate?”
The launch of the cooler comes as Toy Story 4 continues to find success at the box office. According to Box Office Mojo, the film has racked up more than $990 million in global ticket sales since debuting on June 21. The property has also found licensing success via partnerships with companies such as Kellogg.