Igloo Chills Out with Pixar for Toy Story-Inspired CoolersIgloo Chills Out with Pixar for Toy Story-Inspired Coolers

Toy Story Pizza Planet Playmate Mini coolers to debut following the release of Toy Story 4 in theaters.

License Global

August 13, 2019

1 Min Read

Igloo has announced the launch of the Pizza Planet Playmate mini cooler inspired by Disney and Pixar’s Toy Story 4.

The four-quart Playmate mini cooler is made for portability and can hold a sandwich, snacks and drink. Igloo’s new cooler is named in honor of the space-themed family restaurant frequented by Andy and his toys in the first Toy Story film.

“We are beyond thrilled that we are able to work with Disney and Pixar on these exclusive Toy Story licensed products to showcase the heart and humor of this unforgettable movie franchise,” says Brian Garofalow, vice president, marketing and e-commerce, Igloo Coolers. “We encourage families to get together and spend time together, whether at the park, beach, backyard or movie theater, and what better way to fuel your adventure than with the Playmate?”

The launch of the cooler comes as Toy Story 4 continues to find success at the box office. According to Box Office Mojo, the film has racked up more than $990 million in global ticket sales since debuting on June 21. The property has also found licensing success via partnerships with companies such as Kellogg.

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like