Hallmark, NFL Skydance Sports, KC Chiefs Team Up for Christmas Movie

Tyler Hynes, Hunter King and Ed Begley Jr. star in movie set to premiere on Hallmark Channel during the 15th annual Countdown to Christmas.

License Global

June 26, 2024

1 Min Read
Hallmark and Chiefs logos.
Hallmark and Chiefs logos.Hallmark

The Kansas City Chiefs and Hallmark are teaming up with the NFL and Skydance Sports for a holiday movie and partnership. Tyler Hynes, Hunter King and Ed Begley Jr. star in the new, original movie, “Holiday Touchdown: A Chiefs Love Story.” The movie begins production next month and will film entirely in Kansas City, Mo., locations, including the GEHA Field at Arrowhead Stadium, marking the first time the loudest stadium in the world has been used as a filming location in a Hallmark movie. 

“With Hallmark and the Kansas City Chiefs both homegrown, rooted in values, tradition and community, there is a special alchemy between these two iconic organizations,” says Darren Abbott, chief brand officer, Hallmark. “By blending the warmth of Hallmark storytelling with the excitement of professional football, we are thrilled to give audiences a front-row seat to this community’s spirit, rich traditions and passionate fans that define Kansas City, all wrapped up in the comforting and uplifting Hallmark way.” 

“We are honored to partner with Hallmark on a project as unique as this,” says Mark Donovan, president, Kansas City Chiefs. “As a club, we pride ourselves on exploring new ways to grow our brand, as well as connect with new audiences. This partnership unites two passionate fanbases and gives us an opportunity to show Chiefs Kingdom’s energy and tradition on one of the most-watched channels during the holiday season.” 

This film marks the celebration of a long-standing collaboration between the two pioneering KC-based brands, officially uniting the Hallmarkies and Chiefs Kingdom. With planning underway for game-day activations, co-branded merchandise and on-air, social and digital promotion, the multifaceted partnership will engage widespread audiences both on and off the field. More details will be announced later this year. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like