Godzilla Crashes into the U.K. and Ireland

The agency will build product lines around both new and classic Godzilla films.

“With the arrival of the fantastic new Godzilla film in 2019 and the launch of the animated trilogy on Netflix, awareness of the property is sky-high and growing among fans old and new,” says Charlie Donaldson, joint managing director, Rocket Licensing. “The time is undoubtedly right for a new licensing campaign in the U.K., and we are delighted to be showcasing the brand at this year’s BLE!”

Godzilla was first introduced in Toho’s

Godzilla

in 1954 and has been the subject of more than 30 films. Two new Godzilla films are in the works. Warner Bros. and Legendary Features’

Godzilla: King of the Monsters

is scheduled

Godzilla vs. Kong

(working title) is set to debut in 2020.