Close to a million home video clips from Vin Di Bona Productions, creator of "America's Funniest Home Videos," will be represented by FishBowl Licensing, a division of FishBowl Worldwide Media.

FishBowl Licensing takes over the library from Hollywood Licensing. The clips have been licensed for use with a number of products and services with such partners as Purina, Activision, Blue Cross, SuddenLink Communications, Nationwide Insurance, Ubisoft Entertainment, Unilever and Procter & Gamble. Material has also been used in feature films, including Baby Mama and Austin Powers.

Earlier this year, Vin Di Bona launched FishBowl Worldwide Media, where he serves as chairman with Bruce Gersh as president and chief executive officer.

"It's always fun for me to see another take from other creative people on how to use our videos to promote their products," says Di Bona. "And now they are being used in ways I never dreamed possible when we started the archive. The options available in licensing today are truly amazing."