Licensed collection is a follow-up from successful NFT launch in April.

License Global

May 17, 2023

1 Min Read
Hot Wheels x “Fast & Furious” NFT Garage
Hot Wheels x “Fast & Furious” NFT GarageMattel

Hot Wheels is launching new Hot Wheels x “Fast & Furious” Virtual Collectibles, set to release May 22 on the Mattel Creations Virtual Collectibles Marketplace. Mattel’s most-exclusive feature drop to date, the Hot Wheels NFT Garage x “Fast & Furious” collection will feature six digital collectibles per pack, with 11 different cars from the “Fast & Furious” Saga to choose from.

Debuting on the heels of the May 19 U.S. release of “Fast X,” the latest installment in the “Fast & Furious” saga, the Hot Wheels x “Fast & Furious” collection will celebrate vehicles from across the history of the “Fast & Furious” franchise. Like previous Mattel virtual collectibles drops, there is a redemption possibility for a real die-cast car: an ultra-rare version of Suki’s Honda S2000 from “2 Fast 2 Furious.” The redemption window opens this September and rewards collectors who own the complete Hot Wheels x “Fast & Furious” collection.

This week’s release is just one of the recent ways Mattel is innovating in the virtual collectibles space. Series 5 of the Hot Wheels NFT Garage, which debuted in late April, sold out 30,000 packs in 30 minutes.

See Mattel at Licensing Expo, taking place on June 13-15 at Mandalay Bay Convention Center, Las Vegas.

Register for Licensing Expo 2023.

Related:NBC Launches ‘Hot Wheels: Ultimate Challenge’

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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