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‘Fast & Furious’ Collectibles Race into the Hot Wheels NFT Garage

Licensed collection is a follow-up from successful NFT launch in April.

License Global

May 17, 2023

1 Min Read
Hot Wheels x “Fast & Furious” NFT Garage
Hot Wheels x “Fast & Furious” NFT GarageMattel

Hot Wheels is launching new Hot Wheels x “Fast & Furious” Virtual Collectibles, set to release May 22 on the Mattel Creations Virtual Collectibles Marketplace. Mattel’s most-exclusive feature drop to date, the Hot Wheels NFT Garage x “Fast & Furious” collection will feature six digital collectibles per pack, with 11 different cars from the “Fast & Furious” Saga to choose from.

Debuting on the heels of the May 19 U.S. release of “Fast X,” the latest installment in the “Fast & Furious” saga, the Hot Wheels x “Fast & Furious” collection will celebrate vehicles from across the history of the “Fast & Furious” franchise. Like previous Mattel virtual collectibles drops, there is a redemption possibility for a real die-cast car: an ultra-rare version of Suki’s Honda S2000 from “2 Fast 2 Furious.” The redemption window opens this September and rewards collectors who own the complete Hot Wheels x “Fast & Furious” collection.

This week’s release is just one of the recent ways Mattel is innovating in the virtual collectibles space. Series 5 of the Hot Wheels NFT Garage, which debuted in late April, sold out 30,000 packs in 30 minutes.

See Mattel at Licensing Expo, taking place on June 13-15 at Mandalay Bay Convention Center, Las Vegas.

Register for Licensing Expo 2023.

Related:NBC Launches ‘Hot Wheels: Ultimate Challenge’

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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