Evolution is the licensing and brand management agency for the Morgan Creek portfolio of film and TV titles in North America. 

“We are excited to infuse new life into these properties by developing unique products and experiences that engage, entertain and reward new and existing fans,” says Travis J. Rutherford, co-founder and chief revenue officer, Evolution. “The initial response from several U.S. licensees has been tremendous, and we see very meaningful opportunities across a wide variety of product categories and retailers. Our partners at Morgan Creek are investing in new creative assets for several of the titles and we will be developing a full-blown 30th anniversary merchandising program for release in 2023 for the pop culture classic ‘True Romance.’”

Key titles under the agreement include titles such as the “Ace Ventura,” “Major League,” “The Exorcist” and “Young Guns” franchises, along with the “True Romance” and “Dead Ringers” films, among others.

“The Evolution team brings a breadth of talent and expertise in the film and TV vertical,” says Brian Robinson, managing director, Morgan Creek. “We are very pleased to begin working with the entire team to develop natural extensions and exciting complementary programs for our roster and most importantly, our fans.”