Downton Abbey Inks Slew of Deals Ahead of Feature Release

New deals from Universal Brand Development pave the way for the upcoming Downton Abbey film licensing program.
License Global

June 21, 2019

Downton Abbey Inks Slew of Deals Ahead of Feature Release

Universal Brand Development has revealed a first look at the licensing program for the upcoming

Downton Abbey

film.

Hasbro will launch a special-edition

Downton Abbey

Cluedo Game, while jigsaw manufacturer Ravensburger will craft puzzle products for parlor room activities.

Working for the first time with Harrogate Tipple, Universal Brand Development U.K. and Ireland has also collaborated with the gin and whiskey manufacturer for branded refreshments, while Thomas Tucker will bring the luxury popcorn and Kinnerton is on-board for confectionary.

Another new partner, Blue Badge Company, will produce a range of gift items. With publishing partners yet to be announced, this is an important reveal for the “Downton Abbey” property.

Danilo is set to produce branded and themed greetings cards, gift wraps and calendars, while Half Moon Bay and Crane Stationery are both set to introduce paper products to the market.

“‘Downton Abbey’ is one of the greatest British entertainment exports of all time,” says

Hannah Mungo, country director, U.K. and Ireland, Universal Brand Development. “We are thrilled to be developing the licensing program for the movie and are working with our partners to create products that reflect the unparalleled quality and authenticity of the award-winning production.”

The new Downton Abbey partnerships follow on previously announced deals including

exhibitions

and

escape rooms

.

The long-awaited feature film based on the award-winning television drama “Downton Abbey” debuts in U.K. cinemas on Sept. 13.

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