Disney Has a Plan to Keep Families Moving This Summer

The Walt Disney Company and Asics have teamed up for a cross-media fitness campaign, activations and a footwear collection to celebrate the release of Incredibles 2.

License Global

May 31, 2018

Disney Has a Plan to Keep Families Moving This Summer

The new campaign features a series of “super work out” videos from Asics that include strength, stretch, balance and speed exercises and celebrate the unique powers of the

Incredibles 2’s

characters. Each video features Asics’ FrontRunners, the brand’s ambassadors of movement and encourages families to visit their local Ascis store to receive rewards including certificates and incentives on exclusive products.

To celebrate the event, Asics flagships stores across Europe will host a number of in-store activations, beginning in July. Asics will also unveil a limited edition Disney·Pixar

Incredibles 2

x Asics footwear, which features five custom running shoes for the whole family.

Disney·Pixar

Incredibles 2

x Asics shoes will be available at Asics flagship stores and online at Asics.com.