Disguise Announces First 'Avatar' Costume Launch

Costumes and accessories will be available online, at major retailers and Halloween specialty stores worldwide to coincide with the movie's re-release in theaters.

License Global, Content Editor

September 27, 2022

1 Min Read
"Avatar" costumes.
"Avatar" costumes.Disguise

Disguise, the costume division of toy and consumer products manufacturer, JAKKS Pacific, has announced a new partnership with the movie franchise, "Avatar." The new costumes are available in stores and online, coinciding with the movie's re-release in theaters. 

The costume for the Na'vi character Neytiri features a fully printed jumpsuit with detailing, including foil, attached beaded choker, necklace, belted skirt, arm guard and a pair of vinyl ears.  

The costume for the “Avatar” character Jake Sully also comes with a fully printed jumpsuit with Na'vi detailing throughout, attached gloves and tail, foil, necklace detailing, loincloth, detachable holster, arm guard and a pair of vinyl ears.  

The accessory line includes both wigs and weapons. 

The collaboration marks a milestone for Disguise in its global costume expansion – it is the first time it has created costumes and accessories for the "Avatar" movie franchise.  

"'Avatar' is such a groundbreaking and visually stunning film that lends itself perfectly to costumes, and Disguise is pleased to be collaborating with Disney, 20th Century Studios and Lightstorm Entertainment to create costumes for the existing and future films," says Tara Hefter, president, general manager, Disguise, Inc. "'Avatar' has proved to be a global sensation and aligns perfectly with our costume expansion outside of North America. We are excited to be creating costumes for such an amazing and beautiful film franchise and the highly anticipated sequel films to come." 

Related:Exclusive: The Walt Disney Company and Lightstorm Entertainment on 'Avatar 2' Collaborations and Consumer Products

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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