The Amazon Prime film, "Coming 2 America," has announced two new licensing deals: An apparel collab with Sprayground and a beauty partnership with Uoma Beauty.
Paying homage to the film, Sprayground has a bag design covered in stacks of money and a jeweled crown. Sprayground designed this bag with designated partitions for USB sticks, wires and cables, laptops and other accessories.
"'Coming to America' was one of my favorite films growing up and it was a pleasure to work on this backpack," says David Ben David, founder and creative director, Sprayground. "I wanted to reflect King Jaffe Joffer's kingly persona while giving it a Sprayground twist that I know 'Coming to America' and Sprayground fans will know and love. I can't wait for people to get their hands on this one. We've made a limited amount, so remember, once it's gone, it's gone."
This exclusive backpack retails at $80 and is available now at www.sprayground.com.
Black-owned makeup brand Uoma Beauty has also revealed a collection for the upcoming release.
The makeup collab references details of the film and African culture to create the collaboration. It includes a 10-pan eyeshadow palette, metallic matte lipstick shades, two mini color palettes and more, all sporting "Coming 2 America"-themed packaging.
The Uoma Beauty collaboration is available now.