GB Eye has announced a new collection of products inspired by Warner Bros.’ IT: Chapter Two.
The collection includes posters, collector prints, mugs and other merchandise inspired by the Stephen King creation. Mugs in the range feature Pennywise’s grin and spooky phrases, including new lines from the movie such as “come back and play” and “time to float.” Fans will also gain access to items such as the “come home” posters featuring a smoky backdrop that surrounds the menacingly staring Pennywise.
“We’ve seen a strong trajectory of growth year on year as we have established a strong foothold in the horror genre,” says Emily Aldridge, head, licensing, GB Eye. “Retailers have come to expect some terrifyingly great sellers from us, and we have been looking forward to seeing our designs get picked up by fans of these well-known properties. Our IT: Chapter Two range has been welcomed with really positive feedback, and we are anticipating high demand across our Horror ranges, which we know will increase as we get closer to Halloween.”
The IT: Chapter Two release to GB Eye’s Warner Bros. portfolio, which includes items inspired by classic films such as Beetlejuice, The Shining, Batman vs. Superman, Friday the 13th and the Exorcist. All items feature classic movie quotes, original artwork and newly developed designs for the spooky classics.