Sponsored By

CBS, Six Flags Bring Films to Fright Fest

CBS Films has entered into an exclusive national partnership with Six Flags Entertainment Company to create a unique theme park experience that brings CBS Films’ and Lionsgate’s latest horror film Hell Fest to life.

License Global

August 24, 2018

1 Min Read

CBS Films has entered into an exclusive national partnership with Six Flags Entertainment Company to create a unique theme park experience that brings CBS Films’ and Lionsgate’s latest horror film Hell Fest to life.

Under the terms of the agreement, the two companies will create haunted attractions based on the film at three Six Flags theme parks— Six Flags Magic Mountain in Valencia, Calif., Six Flags Great Adventure in Jackson, N.J. and Six Flags Great America in Gurnee, Ill.—during its annual Halloween event, Fright Fest.

Themed areas include:

  • The Mausoleum, an increasingly narrow hall that forces guests to feel the touch of death;

  • The Mask Room, a room filled with floating white faces that could come alive when visitors least expect it;

  • The Doll Room;

  • and The Torture Chamber, a display of disassembled, dissected and disemboweled bodies.

“Our guests visit Fright Fest to experience the scariest and most haunting attractions in North America. Partnering with CBS Films adds a new, completely immersive in-park experience to our existing lineup and will take this year’s event to a whole new level of fear,” says Stephanie Borges, vice president, strategic marketing & partnerships, North America, Six Flags Corp.

Guests must figure a way out of each scenario, or they will be trapped by “The Other,” the film’s antagonist.

Fright Fest will be open to the public Fri-Sun from Sept. 15 – Oct. 31. For more information, visit SixFlags.com.

Hell Fest is set to hit theatres Sept. 28.

Read more about:

CBS Consumer Products

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like