'Angry Birds' Flies into Travel Deal
Maurizio Distefano Licensing, which manages licensing for the Angry Birds brand in Italy and Switzerland, has announced a major new licensing agreement with Italian travel company Alpitour.
The deal will see Alpitour promote its seaside resorts across the Mediterranean Sea with the help of characters from The Angry Birds Movie 2, due out on Sept. 12 in Italy.
Costume characters based on Red and Alpitour mascot Ippo will entertain guests at all 35 AlpiClub Family villages and at VOI Tanka Resort beginning spring 2019. Fans can participate in digital experiences and win a discount coupon for their next holiday via two instant-win games available at travel agencies and via 360.alpitour.it.
The “My Alpitour World” app will feature an exclusive mini-game featuring Hatchlings, the baby birds who rose to success with The Angry Birds Movie. By late summer, Alpitour will offer a select group of travel agencies and customers the chance to see The Angry Birds Movie 2.
“With the second Angry Birds movie anticipated to be one of the highlights of 2019, this agreement is a perfect way to add to the holiday fun for kids and families at Alpitour resorts,” says Maurizio Distefano, president, MDL. “We’re delighted to have a role in bringing the Angry Birds characters to one of the biggest names in Italian tourism.”
“The Alpitour brand has always been attentive to the family target, and the AlpiClub collection is designed for those looking for a relaxing holiday in clubs able to offer dedicated services and entertainment activities,” says Andrea Cortese, chief marketing and digital officer, Alpitour Group. “This year, we have chosen to characterize our ‘family’ offer with the presence of Angry Birds; a new operation for our group that allows us to differentiate and position the Alpitour miniclubs in a unique way, to create a communication path throughout the consumer journey and to attract more attention from millennials families.”