This strategy will be led by the company’s successful e-commerce site, the Gerry Anderson Store, which boasts an expanding list both of licensee-supplied product and new items developed and created by Anderson Entertainment. Anderson Entertainment is now building on the strength of its direct-to-consumer business and working with new partners. This year will also see many more products – and product categories – launching on the store’s site and through other online and physical retail outlets.
This expansion will be enabled by a new cross-category license that Anderson Entertainment recently signed with ITV Studios, the underlying rightsholder for many classic Gerry Anderson properties. This licenseallows Anderson Entertainment to build on the global recognition of the Gerry Anderson portfolio with expanded product ranges and to build sales opportunities with other retail partners.
On the content side, awareness of the Anderson name will be boosted in 2021 by the arrival of classic shows across even more streaming platforms as well as linear TV, DVD and Blu-Ray. New productions will also be a strong focus. The audio drama hit “First Action Bureau” – developed and produced during the spring lockdown – is now on CD and a new series is planned. “Firestorm” and the imminent reboot of “Terrahawk”s lead a growing slate of series under development or in production, many of which will be announced later this year.
“We’ve spent a number of years establishing a strong merchandise offering, expanding into new platforms and developing new IP,” says Jamie Anderson, managing director, Anderson Entertainment. “Anderson Entertainment is now perfectly placed to build on the success of this coordinated strategy. It’s going to be a very exciting 2021!”
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