
May 7, 2018


Under the terms of the agreement, participating 7-Eleven’s nationwide will bring the anti-hero (played by Ryan Reynolds) to life with a series of activations, branded consumer products and A/R technology integration.
For a limited time, Deadpool fans can log on to the “7-Eleven” app and access A/R camera features that make Deadpool appear in the store. The A/R program guides users through a unique fan experience that includes selfie options, a takeover from the mad scribbler and scannable zapcodes that unlocks new activities and reward program bonus points.
"To make this even more exciting, 7-Eleven is launching an Augmented Reality (AR) gaming experience, first of its kind in retail, with Deadpool," says Gurmeet Singh, chief digital and chief information officer, 7-Eleven. "Fans can interact with Deadpool and have fun experiences in the 7-Eleven app, unlocking different experiences

The return of the Monster Mutant Red Dawn-flavored Slurpee;
Five collectible cups, that each feature Deadpool in a unique pose;
Straws that feature tiny Deadpools climbing the sides;
Chimichangas in
Deadpool 2-
themed packaging;
Deadpool
2-themed Monster mutant energy and Mike’s Harder Watermelon Lemonade cans;
and a gif creator that uses Trolli Sour Brite Tiny Hands candy
Deadpool 2
opens in theatres nationwide May 18.
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