7-Eleven Calls Detective Pikachu for Pokémon Deal

7-Eleven has inked a deal for Detective Pikachu-themed products, shareable photo filters and interactive augmented reality experiences in its stores.
License Global

July 5, 2019

7-Eleven Calls Detective Pikachu for Pokémon Deal

7-Eleven has inked a deal for

Detective Pikachu

-themed products, shareable photo filters and interactive augmented reality experiences in its stores.

The company will kick things off by offering an exclusive mocha drink, a mystery Slurpee flavor, and chocolate bars to celebrate the upcoming release of the

Pokémon

film. Free goods are expected to be accompanied by collectible cups, plushies, trading cards and other merchandise available in-stores.

Along with the product tie-ins,

7-Eleven

will create an AR app as part of an activation that provides fans the chance to win free food and rewards. The “Ryme City Neighborhood Watch” AR experience app is inspired by the movie’s storyline and provides an interactive game where players must find missing Pokémon.

Pokémon: Detective Pikachu

is a great entertainment tie-in for 7‑Eleven because it appeals to so many of our customers – kids, Gen Z, millennials,” says Tarang Sethia, vice president, digital customer experience, 7‑Eleven. “Millennials, who

played the original videogame 20 years ago, are parents now and can enjoy the Pokémon phenomenon all over again with their kids.”

The 7-Eleven deal continues the

Detective Pikachu

roll out that started early this year.

The Pokémon Company’s live-action film has already led to

licensing agreements

with Wicked Cool Toys and Mattel.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.