‘Molang’ Heads to the Movies

Millimages and Kinepolis take “Molang” to the movies for the first time.

License Global

July 10, 2024

2 Min Read
“Molang at the Movies” still image, Millimages, Kinepolis
“Molang at the Movies” still imageMillimages, Kinepolis,

Millimages and Belgian cinema chain, Kinepolis, have announced the premiere of “Molang’s” first cinema film event. Opening Sept. 1 and distributed by the chain’s distribution arm, Kinepolis Film Distribution France, “Molang at the Movies” will screen in over 40 cinemas across France, Spain, Belgium, Netherlands and Luxembourg.

“Molang at the Movies” is a 55-minute family film compiled from “Molang’s” catalog comprising six preschool TV series. Aimed principally at preschoolers and their parents, the movie features Molang taking care of its surroundings, whether helping a turtle in need or cleaning up the galaxy. For added entertainment, there will be a five-minute break in the middle of the film for two on-screen games (a spot-the-difference and a counting game).

“We are thrilled to announce this release,” says Steven Clerima, head, international event cinema, Kinepolis Group. “‘Molang’ is an exceptional show that has earned worldwide acclaim in the animation industry. It possesses all the qualities needed to captivate our audience across Europe: charming and emotive characters, superb music and storytelling and a distinctive visual style. We believe that ‘Molang’s’ unique charm and heartwarming narratives will resonate deeply with viewers of all ages, making it a standout addition to our programming lineup.”

“The Millimages team and I are thrilled to be a part of this milestone for ‘Molang,’” says Mathilde Bayle, head, communication, brand image and marketing, Millimages. “Just like all the young kids who will come to see the movie, a first time in the cinema is a truly big deal – and in five countries at the same time, no less. ‘Molang’ has already conquered social media and TV everywhere with its message of kindness and unwavering positivity; what a joy to be a part of this next chapter.”

Leading up to the launch, there will be a broad promotional campaign, such as avant-premieres in Lille, Bruxelles, Madrid and Utrecht with exclusive merchandise for each moviegoer and teaser campaigns in cinemas over the summer, as well as on “Molang’s” social media platform.

Read more about:

MolangMillimagesEurope

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like