Mission City Press Taps DIC for Children's Bible

Mission City Press has named DIC Entertainment worldwide licensing agent for all of the merchandise and interactive content based on its best-selling children’s bible, The Beginner’s Bible, excluding publishing.
DIC will develop a broad-based consumer products program for The Beginner’s Bible, which will include the rollout of toys, apparel, accessories, and a Web community. The program will primarily focus on children aged 2  to 5 years old, with a secondary market of parents and grandparents. The program will be supported by a comprehensive national marketing and promotional campaign.