Mind Candy has named Schylling Toys as its newest toy distribution partner in the U.S. and Canada beginning next year.
Schylling will cover distribution of Moshi Monsters toys in specialty and gift channels across North America, while worldwide toy manufacturer Vivid will cover mass and mid-tier chains.
Schylling introduced three new toy assortments at the Chicago Toy & Game Fair this week, which include variety packs of different sizes and Moshi Monsters Foil Fun Packs.
“Moshi Monsters is an exciting property with a huge fan base of 70 million registered users worldwide who love the characters and can’t wait to have more ways to enjoy them,” says David Schylling, chief executive officer, Schylling. “We’re very excited to help facilitate Moshi’s growth, while delighting kids across the U.S. and Canada with our new range of Moshi Monsters toys.”