MGM Consumer Products tapped New York-based Big Tent Entertainment as the exclusive licensing agent for Argentina and Chile, responsible for supporting its entire portfolio of properties. Big Tent will handle all licensing deals for MGM Consumer Products’ portfolio offerings, including consumer products, retail, clips and stills, and promotions. MGM Consumer Products’ portfolio includes Pink Panther, Rocky, Robocop, and the third-party property Highlander. Big Tent will develop a customized marketing plan for each MGM property, aligning them with appropriate partners that will provide added value and equity. The key focus for licensing categories will include apparel, accessories, plush, and stationery, as well as identifying appropriate promotional partners.
“Latin America is a burgeoning marketplace for branded entertainment and I believe it will continue to be so for the foreseeable future,” says Richard K. Collins, president and CEO of Big Tent Entertainment. “As such, we’re extremely excited to be given this opportunity to work with a legendary studio like MGM to help strengthen awareness and recognition for its popular brands and expand brand equity across a wide variety of categories.”
Paul Flett, vice president of worldwide marketing and promotions for MGM, adds, “Working with Big Tent will provide MGM’s classic brands with exciting opportunities among new groups of consumers in Chile and Argentina. Knowing that these are two very complex territories, we’re confident that Big Tent’s knowledge of branded entertainment and the Latin American marketplace will provide our brands with much success.”