Meccano Promotes Sonic, Gears of War Sets

French toy maker Meccano has tapped Freeman Public Relations to increase consumer awareness of its Gears of War and Sonic the Hedgehog lines of Erector sets in the U.S., which are available exclusively at Toys ‘R’ Us.

The publicity programs will aim to reinforce the Erector brand among American consumers through a multi-tiered approach for each product line, incorporating elements and components of traditional and social media to build brand recognition.