Mattel Revs Up Fisher-Price's Licensing Presence

Mattel expanded its relationship with Springs Global US Inc. with the first-ever complete line of bedding and bath products for infants and toddlers under the Fisher-Price brand due on shelves in spring 2007. The pair also collaborated on an activity-based line of bedding featuring Barbie, Hot Wheels, and Polly Pocket with products such as “make-it-yourself” fleece throws and pillow shams.  

In other news, Fisher-Price partnered with Dream Apparel on a line of sleepwear featuring the “Animals of the Rainforest” design, which is also a popular theme across the brand’s playwear, bedding and Baby Gear product lines. The sleepwear collection for infants and toddlers will be on shelves at select retailers in October 2007.

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