Martha Stewart Living Omnimedia has appointed Patricia DiPette as senior vice president of licensing.

In her new role, DiPette will be responsible for developing and negotiating new domestic merchandising opportunities for MSLO.

DiPette joins MSLO from Elie Tahari where she served as vice president of licensing. DiPette has also served as vice president of licensing and new business development at Perry Ellis, and director of corporate licensing at Liz Claiborne where she worked with brands such as Laundry by Shelli Segal, Lucky Brand Jeans and Sigrid Olsen.

“Trish has a proven record as a brand builder, as well a keen understanding and respect for the imaging and positioning of the brands she represents,” says Ann Bukawyn, executive vice president of global licensing, MSLO. “She will be an incredible asset to MSLO and I’m delighted to have her on the team.”