eOne adds new style guide based on new episodes of the animated preschool series.

Not only are there 52 new episodes of the preschool animated series "Peppa Pig" on the horizon, but now licensees can further capitalize on the program with a brand-new style guide based on one of the new shows.

The Entertainment One series, which consists of five-minute episodes based on the everyday activities of a talking pig whose friends are all different species of anthropomorphic mammals, currently is in production at animation studio Astley Baker Davies, with the new season set to broadcast this fall and winter.

In one of the new episodes, the Queen takes Peppa and her friends on a day out in London. Using the theme as a catalyst, eOne designed a style guide with creative that features Peppa alongside London landmarks and key British imagery and slogans. The spin-off licensing program will have a market-wide U.K. retail launch in 2017 prior to an international territories release.

"Peppa licensees have been having lots of fun with this new British theme, which has been inspired by an episode set in London, and we've had a fantastic reaction to it from retailers," says Andrew Carley, head of global licensing, Entertainment One.

Many of the brand's U.K. partners including Penguin, Gemma, MV Sports, Underground Toys, Trademark, Copywrite, Illuminated Canvas, Walltastic, Star Cutouts and Roy Lowe, are using the new creative to develop a range of London-themed "Peppa Pig" products. The products' categories include toys and outdoor, apparel and accessories, and greetings and publishing, and will supplement the core range of "Peppa Pig" products.

"As a British evergreen with its roots firmly in London, this theme perfectly complements 'Peppa Pig's' core DNA, and we're confident that the new merchandise line will help drive incremental revenue opportunities alongside the brand's core range," says Carley.