Brand Licensing Europe is back! In the BLE-themed November edition of License Global, see how exhibitors are impacting the licensing industry and prepping for the biggest licensing event of the year (if you haven’t registered yet, be sure to do so by clicking here).
In this month's cover story, License Global examines how the 24 Hours of Le Mans brand has endured and evolved over almost 100 years. Additionally, see how ViacomCBS is re-energizing the “Star Trek” franchise, how IMPS is building a new generation of Smurfs fans and how The Black Lives Matter Licensing Movement has made its way to the industry thanks to a group of Black licensing professionals and founder Saphia Maxamed.
Also in this issue, learn about European fashion licensing, Magic Light Pictures’ plans for “The Gruffalo,” Panini’s tricks for staying fresh in the licensing industry and how Peter Rabbit is getting a new brand identity thanks to Penguin Ventures.