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Le Mans The Myth

License Global examines how the 24 Hours of Le Mans brand has endured and evolved.

The biggest endurance race in the world is preparing to mark a milestone lap as it reaches its 100th year in 2023. An iconic sporting event, 24 Hours of Le Mans welcomes the most talented drivers in the world to compete across public roads and mixed circuits for a grueling 24-hour challenge. This is a battleground of grit and determination for some of the greatest names in racing, a home for automotive innovations by the biggest car manufacturers in the world and a brand that attracts fans and fame alike. 

“The 24 Hours of Le Mans was created in 1923 by the Automobile Club de l’Ouest (ACO) and it is known as one of the most prestigious races in the world,” says Stéphane Andriolo, director, sales, marketing, 24 Hours of Le Mans. “Since day one, this has remained an endurance race lasting 24 hours and an incredible collective challenge. What has made the legend of Le Mans during all those years is the presence of all the most prestigious manufacturers and drivers of motorsport history.” 

Teams run by the most prominent car brands in the world face off for 24 hours of high-octane endurance each season, attracting viewers of all demographics from around the globe. 24 Hours of Le Mans race alone entertained more than 250 million viewers across 190 countries. 

Read more about Le Mans in the November 2021 issue of License Global Magazine. 

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