Italy's only licensing event, the Bologna Licensing Trade Fair, took place March 30 to April 1 and brought more than 700 brands to attendees over its three-day exhibition. BLTF is organized by BolognaFiere.

The eighth annual BLTF included such world-renowned brands as DreamWorks Animations, Coca-Cola, Jeep, Twentieth Century Fox, Masha and the Bear, Entertainment One's "Peppa Pig," Rainbow's "Winx Club," Pokémon, Smiley World and many others.

Of the 60 companies that exhibited, many different countries beyond Italy were represented on the show floor such as Spain, France, Germany, Portugal, the U.K. and the U.S.

The BLTF also included the event's first Licensing Prospect Day, a networking event that introduced new Italian manufacturers to the licensing world.

BLTF also hosted a Master class seminar over two days, dedicated primarily to the publishing sector.