February 2022

Generation Alpha is here and there’s no denying it. The kids' landscape is ever-changing, and they rule trends ranging from toys and games to plush, apparel, entertainment and so much more, setting the trends for generations to come. The children’s space also has an impact on licensed product categories such as location-based experiences, food and beverage and apparel.

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License Global

Feb 16, 2022


Included in this issue...

  • The Expanding Universal – NBCUniversal’s brand development team is exploring new horizons

  • 75 Years Young and Still Growing – Mattel has come a long way from cowboy cap pistols and baby dolls

  • Reasons to be Cheerful: The Care Bears at 40– The world of the Care Bears and how they were brought to life

In this month's cover story, License Global examines how


brand development team is exploring new horizons.

Additionally, License Global takes a deep dive into the world of the 

Care Bears

 and how they were brought to life 40 years ago,


75-year journey and more.

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