Generation Alpha is here and there’s no denying it. The kids' landscape is ever-changing, and they rule trends ranging from toys and games to plush, apparel, entertainment and so much more, setting the trends for generations to come. The children’s space also has an impact on licensed product categories such as location-based experiences, food and beverage and apparel.
Feb 16, 2022
The Expanding Universal – NBCUniversal’s brand development team is exploring new horizons
75 Years Young and Still Growing – Mattel has come a long way from cowboy cap pistols and baby dolls
Reasons to be Cheerful: The Care Bears at 40– The world of the Care Bears and how they were brought to life
In this month's cover story, License Global examines how
NBCUniversal’s
brand development team is exploring new horizons.
Additionally, License Global takes a deep dive into the world of the
Care Bears
and how they were brought to life 40 years ago,
Mattel's
75-year journey and more.
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