The licensing industry's premier event, Licensing Expo, is adding a new dimension to the 2015 show. This year will mark the inaugural Digital Media Licensing Summit, a first-of-its kind program designed to connect licensees, retailers and manufacturers with digital media companies and stars.
Executives such as Amy Kocourek, executive vice president and general marketing manager, Kohl's; Jim Fielding, global head of consumer products and retail, DreamWorks Animation and AwesomenessTV; and Samantha Woolf, executive vice president and managing director, Blue Group Entertainment, are just a few of the many high-level executives that will be on-hand and taking part in the event. Other digital companies that will be represented include Maker Studios, United Talent Agency and digital stars such as Andrea Brooks, Hannah Hart, Connor Franta and more.
"Introducing the new digital exhibitors and attendees to Licensing Expo plays a key role in the future of the industry. For 35 years, our event has featured the who's who of the $250-plus billion licensing marketplace and we are pleased to add a new digital aspect to an already strong show that features more than 15,700 of the world's most influential licensing professionals," says Jessica Blue, vice president, Licensing Expo.
The summit will take place June 8 at the Mandalay Bay Convention Center in Las Vegas, Nev., ahead of Licensing Expo, which opens June 9 and runs through June 11. The summit is a part of Licensing University, an educational program organized by the International Licensing Industry Merchandisers' Association.
The Digital Media Licensing Summit will feature exhibitors from the digital content world alongside a half-day of programming that includes keynotes and panels on topics relevant to the new medium.
Discussions with stars and executives will explore the future of licensing in categories including fashion and beauty, kids, the home and more, and is free to attendees.
"The power of licensing is reflected in the ongoing evolution of popular culture and how people live their lives. The Digital Summit shows that a new generation of celebrities and brand authorities have been spawned by a media technology that didn't even exist a decade ago," says Charles Riotto, president, LIMA.