BRAND EXT: The Brand Guru's Guide
, (pron. 'ex: 'tee) is
a brand guru's guide to the world of marketing campaigns, creative collaborations and brand extensions.
Get inspiration on how to expand your brand by reading special report from
License Global,
learn how some of the world's biggest brand partnerships and activations take place, future trends and much more.
BRAND EXT: LATEST DROP:
Brandscape: Creating Brand Value in 2021
New Wave Brand Trends
Unplugged with Bravado
Hitting the Pitch with UEFA Champions League
Access All Arenas: Esports in Focus
The Esports Brand Ecosystem
Behind the Screens: ESL and Ubisoft
Brandscape Q3-Q4 - How to Build Brand Value in 2021
How Licensing Can Turn Brands into Giants
Unplugged with Bravado
Licensing Goals with UEFA Champions League
Access All Arenas: A Focus on Esports
Discover the power of gaming as
provides insight into the current esports landscape, highlighting the opportunity available to brands.
A League of its Own: The Esports Brand Ecosystem
-- As global esports revenues are expected to grow to $1.1bn in 2020, esports has continued its velocity despite the widespread impact of COVID-19. Find out how brands are benefitting from a growing audience and how they are interacting with teams, collabs, products and sponsorships.
In Conversation with ESL
-- Over the last 20 years, ESL has helped shape the entire competitive gaming industry, find out the story behind the brand and how they are leveraging brand partnerships and the future of esports.
Behind the Screens with Ubisoft
-- Hear from Che Chou, senior director, esports, Ubisoft as he explains how the video game leader has created an ever-green brand in the esports scene and how its players have helped keep the products, collabs, competitions and content rolling.
