The August issue ofLicense Global,
the fashion issue, is here!
In the cover story,Hot Topic
, the pop-culture company, shares its aggressive growth strategy of location-based experiences, discord server communities and more. License Global sat down with Steve Vranes, chief executive officer, Hot Topic, to learn more about what out-of-the-box strategies the retail giant has leveraged to cement its place in the licensing industry.
The August issue celebrates the return ofBrand Licensing Europe
and its fashion theme for 2022 with a preview of what to expect at Europe's biggest licensing show.
Also inside the issue, License Global spotlights howTikTok
influencers bring their POV to the licensed fashion world, howThe Pokémon brand
has landed at the heart of the fan-driven fashion evolution and howSteve Aoki,
DJ, producer, entrepreneur, went from screen printing merch for his band to spearheading several notable licensing collaborations.