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Art Brand Studio: A Portrait in Licensing

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Art Brand Studios showcases the strengths of the art licensing company and the artists who made it possible.

With more than licensees, cross-channel marketing that includes everything from web to print to event management and targeted multimedia campaigns, Art Brand Studios is a leading publisher of branded art programs in both limited and open edition wall décor, gifts and collectibles. The company boasts strategic art licenses with some of the world's largest brands, selling via a network of art galleries and eBay and Amazon marketplaces, cruise ships, theme parks, direct response television, and their proprietary direct-mail catalogs and websites.  

"Through our strategic art creation program, we practice a skilled method of seamlessly blending the work of the most recognizable artists cohesively with the largest consumer brands in the world," says Kristen Barthelman, senior vice president, Art Brand Studios. "Our proven technique enables us to provide you with art that will enrich your life, reaffirm your beliefs and will beautify your home for years to come. Art Brand Studios offers a host of top-level services to ensure that our relationship becomes a success, beginning with the artist, all the way down to the buyer. For more than 30 years, we have focused on publishing, licensing and marketing. We have established ourselves as thought-leaders in producing, promoting and distributing fine art to consumers over the web, social media, via direct mail catalogs and in galleries throughout the world. Art has the ability to evoke emotion, inspire new thoughts and ideas, and to bring light to the imaginations of young and old alike. We are passionate about art because we want to make a difference in the world by granting the original universal language of art the ability to speak to all hearts, across all mediums." 

Brand studies that Art Brand Studios have done in the years past placed their demographic largely with female collectors between the ages of 30-55. As they have added branded art programs, their demographic skewing younger and brought more male collectors into the mix, particularly for some of their newer entertainment properties. With the COVID-19 pandemic skewing this demographic even more, the company geared up to offer new licensed products they hadn't tapped into before. 

Want to learn more? Check out the August issue of License Global here. 

 

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