TRU Returns to NYC | License Global

TRU Returns to NYC

Despite receingly filing for bankruptcy, Toys 'R' Us will head to NYC will with a limited edition pop-up.

It's been an interesting past few months for the world's largest pure play toy retailer.

In September, Toys 'R' Us announced that it was filing for bankruptcy in the U.S. and Canada.

The company was quick to reassure analysts and consumers that Toys 'R' Us and Babies 'R' Us stores and websites would remain fully operational throughout the proceedings, including during the critical holiday sales period.

And in fact, Toys 'R' Us had just made a triumphant, if temporary, return to New York City's Times Square one month earlier in August, two years after it closed its flagship due to rising rent.

The 35,000-square-foot pop-up shop, just steps away from where its permanent destination store used to stand, boasts three floors and a dedicated play area. The temporary holiday location features New York City theming and a series of branded zones for Nerf, Star Wars, Barbie and more.