21. PROCTER & GAMBLE
$3B (E) (NYSE: PG)
GAYLE JONES, MANAGER, TRADEMARK LICENSING AND COMMERCIAL INNOVATION, GLOBAL BUSINESS DEVELOPMENT, +1.513.626.7666
$2.7B (NASDAQ: ELUXY)
CIARAN COYLE, VP AND HEAD, GLOBAL BRAND LICENSING; PAUL SAMMONS, GLOBAL DIRECTOR, LICENSING OPERATIONS, +46.8.738.70.91
Electrolux’s top licensed brand continues to be the German brand AEG. This brand is licensed for products ranging from commercial energy to consumer electronics. Other top licensed brands worldwide include Electrolux, Frigidaire, Zanussi, Eureka and White-Westinghouse. In North America, Frigidaire extended into food storage containers and Eureka extended into home portable heaters. In Europe, Electrolux concluded licensing deals in France for the Arthur Martin brand for cookware and Zanussi extended into photovoltaic solar panels in the U.K. and cookware for Europe. Also, the Electrolux brand was licensed for water softeners and purifiers for Europe. In Asia, the Electrolux brand was licensed for refrigeration products in Bangladesh. Electrolux is one of the world’s leading appliance makers, producing over 50 million products per year and selling into 150 countries globally. The brand licensing business works adjacent to the core business, offering brand extensions in almost every category. These licensing programs provide the consumer with an opportunity to enjoy their favorite brands across more product ranges and geographies. In 2015, Electrolux global brand licensing will continue to focus on working with excellent partners who understand how to translate strong brand equity into desirable consumer products.
STEFANO SAPORETTI, HEAD OF LICENSING, +39.053.694.9200
The company continues to reinforce its lifestyle approach with various luxury partners such as Tod’s, Hublot, Vertu and Damiani. There are currently more than 50 Ferrari stores worldwide. Last year, Ferrari opened the doors to a new company-owned flagship store in Milan’s historic Palazzo Ricordi near the Duomo. The store encompasses 750-square-meters over three floors and was created by architect Massimo Iosa Ghini.
24. RALPH LAUREN
$2.5B (E) (NASDAQ: RL)
ROGER FARAH, PRESIDENT AND COO, +1.212.813.7868
25. WEIGHT WATCHERS INTERNATIONAL
$2.5B (NYSE: WTW) (INCLUDES WEIGHT WATCHERS SMART ONES BY HEINZ)
$2.1B (NYSE: CAT)
Kenny beaupre, RETAIL BUSINESS DEVELOPMENT, +1.309.675.8665
Growth in the footwear, phones, apparel, bags, toys and industrial products like battery chargers and jump starters were key drivers for retail sales in 2014. Twenty-nine freestanding Cat lifestyle retail stores opened worldwide in 2014, bringing the total of these stores to 107. The lifestyle collection continues to attract new consumers. In 2015, Caterpillar will launch additional Cat retail lifestyle stores in Central America, South America and China, and expand distribution of Cat phones and mobile accessories including the Cat S50 rugged smartphone. Additionally, look for the Cat brand in mobile apps, videos, games, tool storage and safety work wear and in special projects like the Ducks Unlimited/Cat duck calls. The company will continue working with current licensees to develop exciting new styles and products that reflect Cat brand attributes.
27. TWENTIETH CENTURY FOX CONSUMER PRODUCTS
$2.1B (NASDAQ: FOXA)
ROZ NOWICKI, EVP, GLOBAL SALES AND RETAIL, +1.310.369.2207
The Simpsons 25th anniversary program was a key driving force for Fox Consumer Products’ properties in 2014, including partnerships with LEGO and MAC, as well as fashion collaborations with global brands like Drop Dead, Uniqlo and Eleven Paris that introduced clothing for The Simpsons. The brand also saw significant growth in Asia and Europe thanks to partnerships with such global brands as Etam, A Bathing Ape, Joyrich, MC2 Saint Barth and Just Hype. Capitalizing on its franchises and to commemorate the 35th anniversary of Alien, FCP released the Alien Isolation video game, which sold through 1.2 million units in the first three months of release, won over 50 press Game of the Year accolades and has had multiple nominations for major industry awards. FCP also celebrated the 35th anniversary of Alien with partnerships with SEGA and NECA and the Alien vs. Predator Maze at Halloween Horror Nights at Universal Studios. Internationally, Ice Age remained strong due to the global live show tour, Ice Age Live! A Mammoth Adventure; mobile game apps such as Ice Age Adventure; and fashion apparel partnerships such as Monnalisa, a high-end Italian children’s brand; and X5 Russia’s DTR program. Emmy Award-winning series Modern Family contributed to the company’s record-breaking year thanks to several promotions in Australia such as the Australian Toyota promotional campaign starring Ty Burrell in a series of seven commercials as well as an integration promotion with Qantas Australia. 2014 also marked the end of Sons of Anarchy, which evolved into a true lifestyle brand thanks to 60-plus final season licensees across all categories including newly released SOA slot machines; Metal Mulisha, a collection of a men’s, women’s and juniors apparel; an SOA-themed comic series by BOOM Comics; and the Sons of Anarchy Men of Mayhem–Gale Force Nine board game. The FX series The Strain had a strong premiere and spun off to create Fifth Sun apparel programs, while the popular series Family Guy continued to bring in business via new apparel programs with Rook and Famous Stars & Straps. Fan-driven brands such as Planet of the Apes, Predator, Home Alone, Rocky Horror Picture Show, Firefly, The X-Files and Buffy the Vampire Slayer also saw increased success in 2014 thanks to new collectibles, publishing, apparel, accessories and seasonal products. The Simpsons 25th anniversary partnerships with top accounts such as Toys ‘R’ Us, Primark and Hastings, along with fashion collaborations, were popular thanks to global brand partners including MAC, Uniqlo, Converse and Joyrich. The box office boom from The Fault in our Stars translated to sales for the film’s apparel program with partners Hot Topic and Target, among others. FCP saw slot machine business growth with Avatar, Titanic, Sons of Anarchy and more. The Planet of the Apes’ classic and current program targeted fans and collectors alike with apparel, publishing and collectibles. The Alien 35th program was anchored by Alien: Isolation and other partners including SEGA, NECA, Funko and Diamond Select. FCP held seasonal and holiday programs for Home Alone, Alvin, Ice Age, and others. FCP has several licensing initiatives that will drive growth for the company in 2015 and beyond. Empire broke numerous records, including the becoming the only show in the history of the Nielsen ratings to grow every episode of its season. On the film side, Ice Age will see its ongoing programs continue to grow in 2015 with its next film slated for release in 2016. The Asia Pacific region is a huge growth priority for the division for several properties including The Simpsons. The Simpsons ongoing programs, such as the Simpsons World app and streaming in China via Sohu, will further drive growth, as will the brand’s new global partnerships to be announced throughout the year. Additional core FCP properties include Alvin and the Chipmunks 4, The Strain, American Horror Story and long-running animated sitcom Family Guy. Location-based entertainment remains a priority for FCP. The first-ever Twentieth Century Fox World theme park is set to open in Malaysia in 2016, with other global parks to be announced soon. Additional highlights include Springfield USA at Universal Orlando resort and the spring 2015 expansion of Springfield at Universal Studios Hollywood in the U.S., as well as new live shows, 4D shows, touring exhibitions, family dining experiences and more.
28. CARTOON NETWORK ENTERPRISES/TURNER CN ENTERPRISES
$2B (NYSE: TWX)
PETE YODER, VP, CONSUMER PRODUCTS, NORTH AMERICA; LISA WEGER, VP; MELISSA TINKER, VP; JOHANNE BROADFIELD, VP, EMEA; +1.212.275.6535
In 2014, Cartoon Network’s portfolio of animated brands led the way with its signature comedy series, Adventure Time and Regular Show, along with the emergence of new series Clarence, Steven Universe and The Amazing World of Gumball. Rounding out the portfolio are Cartoon Network’s classic original series including The Powerpuff Girls, Dexter’s Laboratory, Johnny Bravo and others, as well as boy’s action franchise Ben 10. CNE has been and will continue to be widely distributed at retail across all key retailers and all tiers of distribution throughout the world. Numerous feature shops, direct-to-retail programs, end caps, circular support and dedicated email blasts and sweepstakes throughout holiday 2014 and other key buying seasons helped to generate sales and awareness among the group’s portfolio of brands and product lines. Cartoon Network enters 2015 and beyond with a lineup of brands in its portfolio. Adventure Time will continue build on its global footprint with the enlisting of new licensing partners and collaborations to expand the brand and its products into new categories and retailers across the globe, while Regular Show and upcoming, soon-to-be-announced original Cartoon Network series will continue to carve out new licensing opportunities and product extensions. The Powerpuff Girls will celebrate a global launch of a new series, complete with full consumer products program, when it hits the network in 2016, led by its new global toy partner Spin Master. Additionally, on the young adult/millennial audience front, Rick and Morty leads the way for Adult Swim franchises to expand beyond home entertainment and into various product categories ranging from toys and apparel to publishing and more, all debuting at retail starting this summer. Additionally, a portfolio of Adult Swim original series will continue to drive sales across home entertainment, electronic sell-through, music and live events from top franchises.
29. CHEROKEE GLOBAL BRANDS
$2B (NASDAQ: CHKE)
HENRY STUPP, CEO; HOWARD SIEGEL, PRESIDENT AND COO; MARK NAWROCKI, EVP, GLOBAL LICENSING, +1.818.908.9868.
Key properties available for license include the namesake Cherokee brand, Tony Hawk and Hawk Signature brands, Liz Lange, Sideout, Carole Little, ale by Alessandra and Point Cove. The Cherokee brand is an American family lifestyle brand offering classic casual comfort at affordable prices. Founded in 1973, the Cherokee brand offers an assortment of men’s, women’s and children’s apparel, accessories, footwear and home products. The brand is licensed in more than 50 countries and sold in over 5,000 locations. The Tony Hawk and Hawk Signature brands, born in California and named after its founder Tony Hawk, a pioneer and one of the original innovators of board culture, is globally recognized as a premier board culture lifestyle brand, combining style and performance. Product categories include apparel, accessories, footwear, underwear, backpacks, luggage, school supplies and home décor. The Liz Lange brand is a maternity brand that brings women versatile, fashionable, comfortable, affordable and flattering style for every stage. With its beach volleyball heritage, founded in 1983, the Sideout brand represents an easy California beach lifestyle. Founded in 1975 by designer Carole Little, the Carole Little brand is known for its colorful signature prints for women. The ale by Alessandra brand is inspired by international fashion icon Alessandra Ambrosio. The Point Cove brand, newly developed, is inspired by the youthful spirit of California and features apparel, accessories and footwear. Retail partners for the Cherokee brand include Target stores in the U.S.; Comercial Mexicana in Mexico; Tottus, a division of Falabella in Chile, Peru and Colombia; Argos in the U.K. and Ireland; Nishimatsuya throughout Japan; RT Mart throughout China; Big C in Thailand; Megamart in India; Pick ‘N Pay in South Africa and certain North African countries; Max Stores, a division of The Landmark Group, throughout the Middle East; Magnit in the Soviet Republic; and Shufersal in Israel. Kohl’s department stores is Cherokee’s key retail partner in the U.S. for the Tony Hawk brand. Target stores in the U.S. and Mom & Me in India are the key retail partners for Liz Lange, and the Marmax Group is its key partner for Carole Little. In 2015, Cherokee will intensify its e-commerce in conjunction with its retail partners, grow free-standing retail locations for all its brands, continue to grow and expand through the development of new international territories and the further development of its proprietary 360-degree approach.
Ford Motor Company has many leading brands including the Ford Oval, Mustang, Built Ford Tough and Vintage marks, in addition to many nameplates. These marks are attached to merchandise spanning across many categories including apparel, toys and games, auto accessories, home décor and power tools, among others. Ford’s widespread presence in licensed products is visible across all retail channels–mass, department, club, specialty, home improvement and automotive stores, including Walmart, Target, Kohl’s, Nordstrom, Gilt.com, Toys ‘R’ Us, Home Depot and Pep Boys. Paying tribute to Mustang and its 50 years in production, a limited edition licensed merchandise collection was developed and launched into the market. A select group of licensees helped mark the milestone with branded products ranging from apparel, headwear, home goods, books, toys and collectibles, a special edition golf cart, as well as a special edition pinball machine. Lucky Brand expanded its capsule collection and features archival Ford, Mustang and Cobra logos with pieces available at Nordstrom, Macy’s and on LuckyBrand.com. A recent collaboration with Dynasty Apparel, featuring a Mustang burnout augmented reality experience, rolled out at all Walmart stores in October 2014. Meanwhile, a Ford women’s tee by Junk Food retailed in fashion boutiques and select Nordstrom stores and was featured in the lifestyle magazine, Serendipity. Ford teamed up with OPI to create a limited edition nail lacquer collection that featured six Mustang-inspired shades and hit stores in July 2014. As of late August, the Mustang line for OPI had sold over 4 million bottles. In partnership with Ford Motor Company, pop artist Burton Morris hand-painted a series of 10 original 2015 Ford Mustang ponies. The #MustangUnites campaign kicked off in September 2014 at the Sunset Marquis in Los Angeles, Calif. Limited edition paper prints and other items were offered for sale online at www.MustangUnites.com. Stern Pinball, the sole producer of pinball machines, unveiled a Ford Mustang 50th anniversary pro pinball machine. The game comes with artwork by veteran Ford GT designer Camilo Pardo and a soundtrack from Sony Music spanning five decades. For the pool playing crowd, Ford has licensed a collector’s edition 1965 Mustang pool table complete with working lights, real chrome tires and trim–and it even comes with its own VIN and title. Step 2 launched the 2-in-1 Ford F-150 SVT Raptor Ride-on in late summer 2014. The Fisher-Price Ford F-150 Power Wheels truck takes its cues from the parent version 2015 F-150 and made its debut in fall of 2014 at Walmart, Toys ‘R’ Us, Target, Kmart and more. The F-150 SVT Raptor golf cart by Caddyshack was unveiled at the Texas State Fair in September 2014. NINE HK, showcased the full Ford line up at the 2014 Cologne Hardware Show and is now expanding to other global territories. The all-new Ford pressure washer by Pulsar is available online at major home improvement retailers, such as HomeDepot.com. Ford has long been a leading brand on the shelves at Pep Boys, and recently Pep Boys has expanded the Ford line-up with more branded products such as garage stools and headwear. Ford’s Garage Restaurant is the first-ever restaurant to be officially licensed by Ford Motor Company. Presently there are four locations open in Florida. The chain has long-term plans for expansion in Ford’s home state as well. 2015 is expected to be another solid year as Ford begins exporting the Mustang to China, bringing the car to approximately 120 foreign markets, as well as bringing the Focus RS stateside for the first time and launching the new GT worldwide. The program–taking its cues from Ford’s Go Further message–will continue to expand into more unique licensed products and categories and build upon the global brand favorability and deliver on the Ford brand promise.