Classic kids' series returns to television with new, updated episodes.
After nearly a 15-year hiatus, DHX Media has brought the "Teletubbies" back to airwaves and most recently launched the series in the U.S. on Nick Jr. with an expansive consumer product program following in the coming months.
The rebooted series was acquired by DHX Media in 2013 and features 60 new, 12-minute episodes. Staying true to the original series, the same classic characters–Tinky-Winky, Dispy, Laa-Laa and Po–will again return, but the new series will include subtle updates such as the Teletubbies' new touchscreen tummies.
The series will also highlight several new elements including a Tubby phone that brings the Teletubbies up-to-date with current technology.
"It is almost 20 years since the huggable 'Teletubbies' were first launched, and so it is the perfect time to revitalize the property for a new digital generation of toddlers," says Kaisa Nieminen, senior brand manager, DHX Brands. "The new show embraces current technology and features engaging and related new elements for today's youngsters, such as the Tubbies' touchscreen tummies, the Tubby custard ride and the fun Dup Dup lift inside Home Dome, yet retain all the familiar and much-loved ingredients of the original series."
A consumer product program for the series is already underway with more than 65 worldwide licensees signed on.
In North America, Spin Master has been named as the master toy partner. DHX has also tapped VTech for electronic learning aids; Accessory Innovations for bags, backpacks and hats; SG Company for footwear; Franco Manufacturing for bedding; Betesh for toddler bedding; and Cube for apps.
The new "Teletubbies" merchandise is slated to launch this fall in Canada and next spring in the U.S.
DHX Media has also partnered with Noggin, Nickelodeon's video subscription service for preschoolers, to add the classic "Teletubbies" library to its content slate. The first two seasons of the classic series are available now with the remaining episodes rolling out in coming months.