SVOD Re-Energizes Entertainment Licensing

Streaming video-on-demand is offering opportunities in brand licensing beyond traditional TV and film.

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SVOD, or streaming video-on-demand, are Internet-based video providers that are building momentum with consumers and creating a renaissance for video programming and licensed consumer products. Some of the largest SVOD providers today include Netflix, Amazon Prime, BBC iPlayer, HBO, CBS All Access and Hulu, among many others that are emerging and growing in favor with audiences around the world.

SVOD's greatest attractions are three fold: first, subscribers pay a low monthly fee and can watch what they want, when they want; second, the choice of programming is extremely varied with wide appeal to all ages and demographics; third, SVOD networks are largely commercial-free, enabling viewers to enjoy uninterrupted programming and spend more time enjoying the content. As a consequence of SVOD's increasing popularity, the traditional model of linear TV viewing is changing, and we will likely see Hollywood studios' theatrical distribution model change as well.

By far the largest player in the SVOD market is Netflix, with more than 100 million subscribers worldwide. In the U.S. alone, Netflix has more than 50 million subscribers–more than cable TV. As more and more consumers cut their cable, Netflix and other SVOD providers will continue to grow.

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