Random House Crafts New Properties
The popular young adult novel has inspired a new range of consumer products.
Random House Children's Books is set to launch two new brands and product lines this year.
The new ranges are the product of Random House's new licensing function and a renewed interest in the development of author and illustrator properties.
First, Random House will capitalize on the success of its best-selling book Wonder by unveiling a new children's brand that reflects the novel's themes of inner beauty, imagination and choosing kindness, which have been supported on social media with the hashtag #choosekind.
To-date, Random House Children's Books has partnered with Clarkson Potter for a set branded stationery and journals, which are available exclusively at Target. Additional licensees include Changes for t-shirts at Hot Topic, Out of Print for accessories, Raymond Geddes for anti-bullying-themed classroom supplies and [email protected] for jewelry. A line of We're all Wonders plush toys will also be introduced in the spring by Yottoy Productions.
R.J. Palacio's Wonder follows the story of a young boy with a severe facial deformity and his journey to acceptance. The New York Times best-seller has sold more than 9 million copies and was adapted into a film of the same name.
Meanwhile, Random House Children's Books will introduce a new lifestyle brand based on the best-selling picture book The Wonderful Things You Will Be by Emily Winfield Martin. Dubbed, Dream World by Emily Martin, the line will cater to Millennial moms of infants and toddlers.
To celebrate the new brand, the publishing house has partnered with Finn + Emma for apparel, accessories and toys, and Milestone for cards.
The Wonderful Things You Will Be highlights the themes of dreams, parental love and acceptance through humor and rhyme. The book has held a top position on The New York Times best-sellers list for more than a year and has sold over 1 million copies.
"The enthusiasm has been strong from the market since day one, and that is a testament to the strength of these unique and successful book properties," says Rachel Bader, director, licensing, Random House Children's Books. "We are delighted to introduce these gorgeously curated products to the trade, and look forward to our continued development of other lines based on some of the best author and illustrator properties in the world of children's publishing."