Licensing University Schedule 2013


Organized by the International Licensing Industry Merchandisers' Association (LIMA), the Licensing University is a lineup of seminars for newcomers and licensing veterans looking fo build their industry knowledge.

MONDAY, JUNE 17

Licensing for Beginners

10 a.m.-1 p.m.

Licensing Law for Beginners

1:30-3 p.m.

TUESDAY, JUNE 18

Keynote: A Licensing Roadmap: Where are We Headed and How Will We Get There?

8:30-9:30 a.m.

A panel featuring Andy Price, senior category director, toys, Walmart; Brad Globe, president, Warner Bros. Consumer Products; Henry Stupp, chief executive officer, The Cherokee Group; and Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

Basics of International Licensing

10-11:15 a.m.

Basics of Art Licensing

10-11:15 a.m.

Keynote: Brands on the Brink of Global Expansion

11:30 a.m.-12:30 p.m.

A presentation by Gwyneth Paltrow.

Anatomy of a Licensing Agreement

1:15-2:45 p.m.

Questions a Licensee Should Ask a Licensor

1:15-2:45 p.m.

Monetizing Digital Platforms

3:15-4:30 p.m.

How to Work with Agents and Consultants

3:15-4:30 p.m.

WEDNESDAY, JUNE 19

Building a Compelling Brand Guide

8:30-9:45 a.m.

From Good to G'RATE: What Every Licensing Professional Should Know About Royalty Rates

8:30-9:45 a.m.

Negotiating a Reasonable Licensing Agreement

10:15-11:30 a.m.

Licensing in Emerging Markets: A Focus on China and Brazil

10:15-11:30 a.m.

What's a Celebrity Worth?

12-1:15 p.m.

Advanced Licensing Strategies

12-1:15 p.m.

Crushing the Counterfeiters

1:45-3 p.m.

How to Evaluate a Children's Property

1:45-3 p.m.

Apparel and Footwear to Home D├ęcor, Beauty and Beyond: Strategies for Licensing Fashion Brands

3:30-4:45 p.m.

THURSDAY, JUNE 20

LIMA's Annual Industry Survey

9-10:15 a.m.

Retail Success Stories: Case Studies from Coke to Kellogg's

9-10:15 a.m.

Activating Licensing Customer Loyalty Programs

10:45 a.m.-12 p.m.

Royalty Audit and Contract Compliance: More than Just the Money

3:30-4:45 p.m.